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The bitterness of poor quality lasts much longer than the sweetness of low price

There are over 44,000 Realtors in the GTA and to say the least there is quite a bit of competition and just as many choices for you, but when the only differentiating factor (on the surface) is how much commission you charge? What do you get from the Agents who cost 3% total commission’s vs. the Agents at 6% and higher?

Publication1In my experience, people heavily question or challenge things that cost a lot of money, and rightfully so, but a MAJOR mistake people make is not to question and challenge with the same intensity when something is priced (seemingly) like a great deal.

There is a question that comes to mind that few people ask themselves: If an agent isn’t going to put up a fight or negotiate hard for their own money, how hard are they going to work for yours?

Lets look at an analogy when considering hiring an inexpensive or a higher priced Realtor.  If your boss wanted you to work for 1/3 of your normal weekly salary, would you work at 100% productivity? Or would you work at 33% to justify being paid that much less? Even if you said you would work at 100% in the back of your mind you know that you’re being undervalued so you might take an extra 10 minutes on your lunch break or reply to a few personal emails, maybe even catch up on some blogs you follow on company time.  For the sale of the single most expensive item you own “taking and extra 10 minute lunch break” could easily cost you $10,000!

The fact is, don’t just hire the Realtor who gives you the best price, question why there is a deep discount in their commissions and really get to the bottom of what the catch is that comes along with the low price.  When you do, I think you will be surprised and even more importantly, you will be able to make an educated decision regarding who is truly going to work in your best interests and make sure no stone is left unturned.

I have always believed that quality is superior than quantity and I can say with confidence that it will cost you more money by NOT hiring a quality Real Estate Sales Expert.